Neutrogena Offers 'Reboot' at Walmart

Kenvue Brands’ Neutrogena encouraged Walmart shoppers to “reboot your routine” with a New Year’s resolution-themed bulk purchase incentive.

Field Report

Kroger Celebrates Latin Flavors Again

Kroger reprised the “Latin Flavors” campaign it ran ahead of Cinco de Mayo last year. We take a look at the marketing plan, which included recipe inspiration and sampling products throughout the store.

Tostitos 'Countdown to Cinco' Pallet Display

How Consumers Are Combating Rising Grocery Costs

New research shows recipe content’s rising influence as tariffs and inflation fuel consumer caution.

Sephora Strengthens Data Strategy, Retail Insights

A partnership with NielsenIQ informs a deeper understanding of omnichannel beauty shopper behavior across North America.

Industry News Briefs

Jun 4, 2025
Profitero, Mars United Launch Profitero+
May 27, 2025
Koddi Partners With In-Store Marketplace to Power Cross-Channel Retail Media
May 21, 2025
Walmart Connect in Canada Has New Leader
May 13, 2025
Dollar General Adds Rewards-Driven Advertising to Retail Media Offerings

Chewy Supports Nom Nom's 'Enrichment Magic' Digital Campaign

The effort leverages Kristin Chenoweth’s star power and Chewy’s retail media ad placements.
Mood Media Hires David Simon to Lead Advertising, Vibenomics, In-Store Marketplace

Simon will focus on integrating the companies’ retail media capabilities.
Top Retail Media Stories From May 2025

Walgreens, Instacart, Ulta Beauty and others shared retail media-related advancements, collaborations and news during the month.
Beyond the Divide: How Modern Marketers Can Finally Unite Brand and Demand

The growth formula for CPGs includes organizational alignment and a testing culture, writes Meg Winters of Goodway Group.
Walmart Applying Agentic AI to Optimize In-Store, Marketing Operations

The retail giant is preparing for a future in which digital agents may shop on behalf of customers.
Inside Urban Decay's 'Breaking Nudes' Pop-Up Tour

The experiential campaign promoted new eye pencil shades with a West Coast activation.

Retail Media Unplugged Video Series

Tune in to our video series, "Retail Media Unplugged," which dives into the nitty gritty of retail media, to explore the latest trends, strategies, and tactics for success

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